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1 competitive product
1) марк. товар-конкурент, конкурентный товар2) марк. конкурентоспособный товар (товар, имеющий успех на рынке и способный составить конкуренцию другим схожим товарам)See: -
2 competitive product
Большой англо-русский и русско-английский словарь > competitive product
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3 competitive product
1) Бухгалтерия: конкурентоспособная продукция2) Реклама: конкурирующий товар, товар конкурента3) Деловая лексика: конкурентоспособное изделие -
4 competitive product
English-russian dctionary of diplomacy > competitive product
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5 competitive product
The English-Russian dictionary on reliability and quality control > competitive product
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6 competitive product analysis
марк. конкурентный анализ товаров*, анализ товаров-конкурентов* (анализ рынка, основанный на рассмотрении существующих на рынке товаров-конкурентов и оценке занимаемых ими долей рынка; по результатам анализа определяется положение товара данной фирмы на рынке и разрабатывается стратегия поддержания или улучшения этого положения)See:Англо-русский экономический словарь > competitive product analysis
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7 competitive product-product relationships
Бухгалтерия: конкурирующие соотношения между продуктамиУниверсальный англо-русский словарь > competitive product-product relationships
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8 competitive product advantage advertising appeal
Универсальный англо-русский словарь > competitive product advantage advertising appeal
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9 competitive product analysis
Реклама: конкурентный анализ товаровУниверсальный англо-русский словарь > competitive product analysis
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10 directly competitive product
Общая лексика: непосредственно конкурирующий товарУниверсальный англо-русский словарь > directly competitive product
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11 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
12 product
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13 competitive products
1) марк. товары-конкуренты, конкурирующие товары (схожие товары, производимые разными производителями или под разными торговыми марками и соперничающие на рынке за деньги потребителей)Syn:2) марк. конкурентоспособные товарыSee: -
14 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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15 product
nпродукт; изделие; продукция- agricultural productto specify products — оговаривать / точно определять изделия / продукцию / товар
- bulk product
- competitive products
- complete product
- domestic product
- end product
- environmentally acceptable product
- environmentally friendly product
- export products
- exportable products
- farm product
- final product
- finished product
- GDP
- GNP
- green product
- gross domestic product
- gross national product
- gross product
- gross social product
- half-finished product
- high-quality product
- import product
- industrial product
- intermediate product
- labor and material intensive products
- manufactured products
- marginal product
- national product
- natural product
- net national product
- nonstandard product
- oil products
- per capita gross domestic product
- primary product
- prime product
- product of labor
- products of particular interest to smb
- quality of product
- ready-made product
- residual products
- rise in the gross national product
- second product
- secondary product
- semi-finished product
- semi-manufactured product
- skill-intensive products
- social product
- socially necessary product
- standard product
- surplus product
- top-quality product
- total product
- waste products -
16 product
1) продукт; результат; изделие2) матем. произведение•- Cartesian product
- companion software product
- competitive software product
- DBMS product
- dictionary product
- essential product
- final product
- hardware product
- hypertext product
- inner product
- intermediate product
- logical product
- major product
- minor product
- modulo product
- network product
- niche product
- open source product
- optional product
- partial product
- Post product
- power-delay product
- predecessor software product
- prerquisite products
- product of sums
- replacement software product
- scalar productEnglish-Russian dictionary of computer science and programming > product
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17 competitive software product
конкурирующее программное изделие; конкурентоспособное программное изделие; конкурирующий програмный продуктEnglish-Russian base dictionary > competitive software product
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18 PRODUCT DIFFERENTIATION
Дифференциация продукции
Способ поведения фирмы в условиях рыночной конкуренции, выражающийся в ее стремлении придать своей продукции такой вид, который выделял бы ее из общей массы аналогичной продукции других производителей. Дифференциация продукции есть форма неценовой конкуренции, т.е. конкурентная борьба на рынке сосредоточена не на цене, а на таких факторах, как качество, эксплуатационные характеристики, новизна, дизайн, упаковка, стимулирование сбыта. Целью деятельности фирмы в области дифференциации продукции является обеспечение спроса на нее, выработка у потребителей приверженности своей марке и гарантирование увеличения или по крайней мере сохранения уровня продаж. Дифференциация продукции является важным средством достижения конкурентного преимущества (см. Competitive advantage), а в условиях некоторых рыночных структур, например олигополии, она рассматривается как более эффективная стратегия по сравнению с ценовой конкуренцией. Ее привлекательность заключается в том, что если конкуренты могут быстро реагировать на снижение цены, провести успешную рекламную компанию или внедрить новый продукт, как это сделал конкурент, непросто. Более того, если в некоторых случаях ценовая конкуренция приводит к снижению рентабельности фирмы, дифференциация продукции способствует сохранению и даже увеличению прибыли. Наконец, дифференциация может служить в качестве ограничения для вступления в рынок, защищая действующие на рынке фирмы от новых конкурентов. Хотя дифференциацию продукции часто называют «несовершенством рынка» (market imperfection), это не означает, что неоднородность плоха. Выпуск разновидностей одного продукта под разумевает большее разнообразие ассортимента и, следовательно, более широкий выбор для потребителя. См. также Product mix, Product characteristics model, Monopolistic competition, Oligopoly, Homogeneous products, Market structure, Product development.Новый англо-русский словарь-справочник. Экономика. > PRODUCT DIFFERENTIATION
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19 competitive separation
1) рекл. конкурентное разделение (разброс объявлений на конкурирующие товары во времени и пространстве; обычно осуществляется по просьбе рекламодателя)Syn:2) рекл. конкурентное разделение, защитный интервал (расстояние между рекламными роликами конкурирующих продуктов или компаний; напр., 10-ти минутный интервал в теле- или радио эфире между такими рекламными роликами)Syn:Англо-русский экономический словарь > competitive separation
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20 product protection
1) пат. охрана изделия, защита товара (напр., от копирования, т. е. от производства другими лицами без лицензии держателя патента)2) рекл. = competitive separation 1),See:
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товарная (коммерческая) защита: гарантия телевизионной станции рекламодателю о том, что в период показа данных рекламных объявлений не будет показана реклама сходных товаров конкурирующих фирм;= commercial protection.
См. также в других словарях:
competitive analysis — ➔ analysis * * * competitive analysis UK US noun [C or U] (also competition analysis, also competitor analysis, also competitor profiling) ► MARKETING the process o … Financial and business terms
competitive — /kəm petɪtɪv/ adjective 1. involving competition 2. intended to compete with others, usually by being cheaper or better ♦ competitive price a low price aimed to compete with a rival product ♦ competitive product a product made or priced to… … Dictionary of banking and finance
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Competitive advantage — is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Contents 1… … Wikipedia
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Competitive inhibition — is a form of enzyme inhibition where binding of the inhibitor to the active site on the enzyme prevents binding of the substrate and vice versa. Contents 1 Mechanism 2 Equation 3 Derivation 4 … Wikipedia
Competitive Foods Australia — Pty Ltd (CFA) is the largest franchiser of restaurants in Australia. It is owned and operated by Jack Cowin. Its units include Hungry Jack s, KFC and Domino s Pizza. Contents 1 Holdings 1.1 Domino s Pizza 1.2 Fasta Pasta … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… … Financial and business terms
Product Architects, Inc. — Product Architects, Inc. Polar Bottle Type Privately held Industry Sport equipment Founded 1994 Headquarters 5637 Arapahoe Ave. Boulder, Colorado 80305, United States … Wikipedia